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You'll find graphic design in company logos, printed materials such as brochures, posters, signs, greeting cards, postcards, business cards, billboards, and advertisements. Advances in technology have brought us the digital environment with websites, online advertisements, virtual brochures and presentations, and much more.

Graphic designers can use hand-illustrated designs, as well as computer-aided designs, thanks to a wide range of software with almost endless digital design tools. The availability of software like Adobe Illustrator and Photoshop has become a staple of the graphic designer.

A graphic designer does more than just put their creative skills to work. Although most graphic designers are intuitively creative, they generally spend time studying numerous design principles. But it is not only a theoretical study but rather an inspirational one, seeking inspiration in nature and life itself to increase their creativity.

It is vital to understand how to use design elements to convey the required messages and values, as well as evoke a certain feeling in the viewer. As visual communicators, they take advantage of these design elements and use concepts like color, typography, space, balance, shape, and lines to create their visual message.
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Some graphic designers can also understand the more technical aspects of design required to create digital assets for a business.

That's not exactly the case, you see, giving color to your projects is giving them an identity. Color is powerful, communicates personality and influences your audience. Colors generate emotions and are highly associative. It is our duty to use them in favor of the message we wish to convey.

I share my top 3 free websites to generate your color palettes:

In third place: Coolors. It is very simple and intuitive. Imagine placing your initial colors, and with the space key on your keyboard you let Coolors do the rest. It also has an explore section to see palette combinations created by other users.

Second place: Colorhunt. It is a community of creators of color palettes, which is updated daily with new combinations. The platform organizes these combinations by themes and design trends. If you are looking for inspiration, it is the ideal place. It is also very intuitive and also has an App for Android and iOS.

And I give the crown to: Color Adobe It belongs to the Adobe design tools package and for obvious reasons it is the favorite of designers. It is very diverse, its catalogs are doing very well and they have a section to explore palettes according to special themes. The best thing is that you can export the palettes directly to your Adobe programs.

Let's take a look at the psychology of color, it will help us better to use it. Color psychology studies how colors affect our behavior and perception on a day-to-day basis. The color in the design influences decisions without us realizing it. Each color transmits sensations and feelings.

Blue transmits: tranquility, confidence, professionalism, calm, stability.
Red: love, strength, passion, danger, desire.
Orange: success, warmth, enthusiasm, creativity, adventure.
Yellow: energy, happiness, joy, innovation, positivity
Green: nature, hope, growth, money, health
Black: elegance, power, mystery, class, formality

Depending on the image, we can solve this in several ways:
‍PUT THE IMAGES OF THE DIFFERENT FORMS

Every software has a purpose. Use each one for what it is. Every project is different use the one that is appropriate for that project. My advice is learn to use all of them so you can use any one depending on the project.

ADOBE ILLUSTRATOR: Good for logos, illustration, vectorization, brand identity, and type setting.

ADOBE PHOTOSHOP: Good for photo manipulation, collage, photo editing, digital painting, and content creation.

ADOBE XD (although I personally prefer FIGMA): It is good for prototyping, interactions, structures (wireframes), web design and app design

Don't ask which one is better. Experiment and see which one works best for you.

Although some designers have their own design process, there are a few key ways that define a good process for working with a graphic designer. Before you approach a graphic designer, make sure you've done some research in terms of whether they're a good match for your project. The best results happen when you and the graphic designer hit it off with great communication and wonderful artistic results.

In online marketing, social networks play a crucial role. With these spaces, you can get closer to your customers and better understand their behavior. It is possible to do what is called social listening: listen naturally to what your consumers are saying in their posts and conversations.

Social listening also includes analysis of what has been said about the brand itself, so that the company can adjust its tactics and improve its actions to sell a better image. With each campaign and/or decision, it is possible to visualize the effects on clients in an active listening process in the networks.

Understanding trends can also spark content ideas. The organization has the opportunity to keep up to date and join in the discussions.

In addition, social networks are a way to interact and dialogue directly with people, either in publications or in private conversations.

The brand can build customer loyalty by offering them an attentive, agile, efficient and humanized service. It is feasible to answer questions, offer solutions and better understand the pain of each user.

This is a million dollar question. Many companies want to know quickly which networks to invest in, to save time, since there are several. It is a complex question that requires a well-crafted answer.

Initially, your business needs to be where your customers are. For this reason, it is important to know the profile of the people in each network and find out which are the favorite sites of your audience. Thus, you increase the chances of reaching the right contacts by carrying out communication strategies in these spaces.

However, this can be a somewhat limiting answer. You should also look at the nature of your business and its goals with social media. If the focus is to make the most of these channels, then it is interesting to be present in more networks and have an integrated strategy.

If the brand wants to develop a more youthful and informal communication, the presence in the networks is a good way to put it into practice. In these channels, communication with people will be put to the test.

Depending on the level of informality of your communication, you can already filter some network options to focus on, for example: on LinkedIn, companies generally assume a more neutral and formal tone, on Instagram they open up to informality; on Facebook it is very common to use slang and a more humorous tone.

Finally, we should mention that everything depends a lot on tests. In Digital Marketing, testing is essential to know how to adjust the results and in which direction to go. Your company can join a network, start a communication strategy there and then evaluate if the results were good, then you can continue or not with a presence in that channel.

Another recurring Marketing question is about results. This questioning is fed a lot on social networks, with content created with the keyword "Digital Marketing", but which, in reality, seeks to attract people with fast, bombastic and misleading results.

However, the question is deeper. In general, communication work in digital is long-term. It is a development that will bear consistency and fruit over time, as the results are studied and the strategies are adjusted.

In many cases, you will create a stronger relationship network with customers to build loyalty and impact at the base. So there may not be a quick and direct return, but more people will know about the brand and its reputation.

In this way, it is possible to attract prospects/customers organically with referrals and conversations on social networks. In other words, working with Digital Marketing involves relationships and takes time.

By establishing consistency, the company ensures a strong presence on the web, where consumers are, to get noticed and start attracting people to its offerings. Blogs take time to establish a reference voice, just like social media and email.

It all depends on the nature of the niche itself. There are industries that are characterized by fast customer journeys for an agile sale. Therefore, it is necessary to analyze each specific case.

The truth is that these strategies are, in fact, very profitable. After all, Digital Marketing defines how strategies are made according to the languages used online, updated based on consumer preferences and the innovations of the modern world.

As we have seen, there are many doubts about Digital Marketing, its key concepts, results and how to do it. We broke down the top responses to better understand how to orchestrate a comprehensive strategy that delivers strong results.
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References:
‍https://isotipo.org/7-preguntas-frecuentes-sobre-diseno-grafico/

‍https://close.marketing/blog/diseno-grafico/dia-del-diseno-grafico-las-preguntas-mas-frecuentes-en-diseno/

‍https://rockcontent.com/es/blog/preguntas-de-marketing/

‍https://www.ies21.edu.ar/carreras/diseno-grafico/preguntas-frecuentes

‍https://coolors.co/